Giro Sport Design

Led business unit responsible for launching  product and brand extensions in eyewear, goggles, and licensed footwear. 

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Product & Innovation

Recruited, built, and led industrial design, product development, and product management teams.

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Portfolio Strategy

Authored market and growth plans for new categories adopted by senior leadership.

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Development & Launch

Launched complete lines of snow goggles and cycling eyewear globally, overseeing category strategy, sourcing, launch planning, marketing, and sales enablement.

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Retail & Wholesale

Partnered with sales to establish distribution networks in US and European cycling and snow sports markets.

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