Superior Foods

Established and led the brand marketing and R&D function for a global frozen foods supplier and manufacturer. 

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Portfolio Strategy

Built the department from the ground up, recruiting talent and creating stage-gate processes aligned with growth and margin goals.

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Product & Innovation

Created an internal recipe development engine and launched 20+ private-label “house recipe” products for Target, Kroger, and HEB.

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Cross Functional Leadership

Led cross-functional product development, packaging engineering, and marketing teams.

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Brand ID

Directed a full brand identity redesign, managing agency partnerships and aligning board and executive teams. 

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