Jacobs Farm Del Cabo
Our Work
Sales I Brand ID I Product & Innovation I Go-To-Market
Led sales, marketing, and new product development for organic farming pioneer.
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Sales
Delivered a sales turnaround by consolidating business divisions, strengthening management oversight, and improving grower and customer collaboration, achieving 40% sales growth and improved grower returns.
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Brand ID
Led a comprehensive brand identity redesign across packaging, digital, and in-store communications, managing agency partners and securing founder  approval.
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Product & Innovation
Developed and launched a nationwide paper-based packaging line with Trader Joe’s, increasing product velocity and eliminating one million pounds of single-use plastic annually.
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Go-To-Market
Built grower partnerships across California and Baja, improving communication, economic transparency, and the implementation of fair trade social responsibility initiatives.
