Driscoll's

Portfolio Strategy I Scaling & Growth I Product & Innovation I AgTech Partnership

Led new product, packaging, and partnership strategy and execution for North America’s premium berry business.

Portfolio Strategy

Developed and secured executive and board approval for a five-year new product strategy and roadmap spanning the super-premium category, agtech partnerships, and packaging innovation.

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Scaling & Growth

Grew the super-premium berry segment from $115M to $250M by optimizing trials, launching premium organic varieties, implementing governance, and securing grower reinvestment.

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Product & Innovation

Led large-scale paper packaging trials across Peru, California, and Florida; shipped 500,000 crates across four berries to U.S. and Canadian markets, achieving market acceptance and grower validation.

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Agtech Partnership

Led strategic partnership with ag-tech startup Plenty, including contract negotiations, joint product roadmap, KPIs, commercialization strategy, and executive steering committee management.

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